Amazon invested a lot of money in conducting customer research. To better target their audience, they wanted to understand how people shop. According to Amazon, certain buying habits are common among regular customers. For instance, data is gathered on when and how much a person spends when making a purchase. Every year, Amazon shares its results in a report on consumer behaviour.
By investigating consumer behaviour, you can learn why people are buying from you and whether there are any barriers to their purchases. In order to reach your target market, you can also understand how and when to promote your products