Do not limit your content to a single form of media. Users generally show a more positive reaction to content that amalgamates two or more forms of media. This kind of multimedia presentation of your content will not only satisfy your existing audience base, it may also attract new customers to your business, leading to its growth.
Include different media formats and tools in your content to make it appeal more to the audience. Using audio and visual modes of content sharing is a very practical, as well as rewarding, idea. Using infographics may also help to raise the bar of your content to a higher level. Media formats like images, videos, audio files, etc. are very useful tools that not only adds on to the existing content, but also makes it more enriching and attractive. Although it is not necessary for you to resort to images or other resources, it is a proven fact that audio-visual content has a greater impact on consumers. It helps attract natural links, encourage going viral on social networks and increase the time spent on the page.