Despite the fact that it’s simpler to use Facebook Audience Insights to locate and develop an audience, you shouldn’t make assumptions when defining the specifics of your consumer persona.
Making a custom audience out of your email list is the greatest strategy. For identifying the characteristics of your ideal consumer, your email list is more useful because it includes people who have previously expressed interest in your goods.
In order to establish a more precise bespoke audience, Facebook advises using an email list or list segment with at least 1,000 users. One of my favorite audience sources is the customer list file. Other favorites are website traffic, Instagram, Facebook, and lead forms.
For your benefit, we have summarized the entire process into a compact step-by-step instruction list. The procedure is as follows: first, go to your Ads Manager, then the Audiences page. Custom Audience can be chosen from the Create Audience option. Then, to submit your CSV file, choose Customer File from the menu. Complete the process by following the instructions.
Prior to Audience Insights data being accessible to your bespoke audience, a 72-hour waiting period may apply.