Don’t Expect Sales If You Are Not Doing These In Your Online Store
Not Low, Not High, Just Right Pricing
High-quality Product Images
High-quality product images are crucial in e-commerce, as they help potential customers better understand the product and make informed purchasing decisions. By providing multiple angles of the product, customers can get a complete view of what they’re buying, which can help to build trust and credibility with your brand.
It’s important to ensure that your product images are well-lit, visually appealing, and accurately represent the product. Poor quality or misleading images can lead to negative feedback and returns, which can be costly for your business.
One of the benefits of using high-quality product images is that they can increase sales. When customers are able to see the product in detail and understand its features, they’re more likely to make a purchase. In fact, studies have shown that products with high-quality images are more likely to sell than those with poor quality images or no images at all.
Moreover, high-quality images can also reduce the likelihood of negative feedback and returns. When customers receive a product that matches the image they saw online, they’re less likely to be disappointed and more likely to leave positive feedback. This can help to build a positive reputation for your brand and encourage repeat business.
Secure Payment Gateway
A secure payment gateway is an essential component of any successful e-commerce business. It provides customers with the assurance that their personal and financial information is being kept safe and secure during the transaction process. This can build trust with customers and increase the likelihood of making a purchase.
Including all types of payment methods can also improve the customer experience and make it more convenient for them to complete their purchase. Some customers may prefer to use a credit card, while others may prefer to use a debit card or UPI. By offering a variety of payment options, you can accommodate different preferences and increase the likelihood of a successful transaction.
A secure payment gateway can also protect your business from fraudulent transactions, which can be a major problem in the e-commerce industry. With a secure payment gateway in place, you can reduce the risk of chargebacks and other forms of fraud, and protect your revenue and reputation.
It’s important to choose a payment gateway provider that is reputable and trustworthy. Look for providers with a proven track record of success and strong security measures in place. You should also consider the fees associated with different payment methods and choose a provider that offers competitive pricing.
- Cash On Delivery – Including cash on delivery as a payment option can increase the accessibility of your store to customers who prefer not to make an online payment. Especially if you are a new brand, customers will be slightly resistant to make the payment because they may have the doubt whether they will receive the product or not. So , enable COD, send the product, delight them with the quality, and build a customer base.
- Website Speed – A slow website can frustrate customers and they may give up purchasing from you. Make it ultra fast, easy to navigate, give them the best user experience, then they will make the purchase.
- Clear shipping and return policy – A clear shipping and return policy is crucial in establishing trust with potential customers and can significantly impact their decision to make a purchase. A transparent and easy-to-understand shipping policy will inform your customers about the estimated delivery time, shipping costs, and the methods used to deliver the product. This information will allow customers to make informed decisions and avoid any confusion or misunderstanding regarding delivery.
Similarly, a clear and customer-friendly return policy can also help alleviate any anxiety or concern customers may have about making a purchase. This policy should include details such as the time frame within which a return can be made, the conditions under which a return can be accepted, and any associated costs or fees. This will not only provide customers with peace of mind but also demonstrate your commitment to customer satisfaction.
It is important to note that a competitive shipping and return policy can be a key differentiator between you and your competitors. Customers are more likely to choose a seller who offers a hassle-free and transparent shipping and return policy. This can also increase the likelihood of repeat purchases, as satisfied customers are more likely to return for future purchases