External linking is the second top most basic SEO technique. But, many websites treat external links like viruses. So, they try to avoid these at all costs in the belief that it will hurt their page in some way.
The truth is the complete opposite. Linking to good neighborhoods and relevant high-authority pages indicates to Google that you value such resources and as a result, it will increase your trust in Google’s eyes.
So, the thing is trust is everything. Search engines like Google have trust in your site so you don’t want to be afraid of algorithms. Use external linking to increase your trust in Google’s eyes.
Social signal is the third top basic SEO technique. Social signals like Facebook, Pinterest, Instagram, etc.
Facebook is not just an incredible place to watch cat videos and Pinterest is not just an amazing source for thousands of recipes. They can be powerful allies in your quest towards conquering search engine results in pages.
Also, social signals are indeed a ranking factor. Activities like your following, sharing, and commenting will have an incredible influence. Another ranking factor might be getting traffic from other sources, it signals that you are a real brand.
Website speed is the fourth top basic SEO technique. Website loading speed has become more crucial. Also, Google has announced that page speed is now one of the ranking factors in their Mobile-First index.
Nowadays, People can’t wait for anything they want. They are impatient, especially when browsing through their smartphone, so if your site loads too slowly, no one is going to read your amazing content. They will simply go back to Google and check out the next search result.
So, beware and don’t lose all that potential traffic because of your website page speed. Also, use any page speed tools to know how well your site is loading. A fast website page speed will help to increase potential traffic to your website page.
Website design is the fifth top basic SEO technique. Site design is often ignored completely, though it has massive importance in how your site is crawled and indexed by spiders.
The site design is good not only for Google but for your users as well. Also, design helps them to navigate better and find related topics easily.
Let’s Imagine having a site about cats. Logically, you could have categories like cat food, cat grooming, and cat training. If someone is looking for cat training tips, they will know exactly which category to choose.
However, if your site is just a collection of random cat-related posts, it’s almost impossible to find the same content about cat training tips easily.
The perfect site design is said to be like a pyramid where the top is your homepage and the bottom tiers are made of categories and subcategories. Amazing website design will help your user to navigate better and find results quickly. Also, drive more traffic to your website.
Updating Old Content
Updating old content is the sixth top basic SEO technique. The freshness score is a huge ranking factor. You can not expect to publish a great piece of content and hope it will last a lifetime on the first page.
So, Fresh content degrades over time, meaning it will lose its value unless it’s updated now and then.
Everyone prefers to read updated content, so your user also wants that. Do you know how to update old content? Don’t worry, here are the quick and best tips for you.
- fix grammar mistakes,
- update the facts,
- expand the topic with new content,
- fix broken links and
- commonly, enhance the way the content looked before.
Updated content is outstanding content, so don’t let your contents stay without any updates.
If you think it’s not worth updating it For example: when the topic itself is outdated and not relevant anymore, then consider deleting the content or post altogether.
Just these SEO tips alone will most definitely boost your ranking power. But even more crucial than that they will make your site more enjoyable for your users. Don’t ignore these SEO tips to update your old content and take your site to a new level.
Optimizing Image Alt Tags And File Names
Optimizing image alt tags and file names is the seventh top basic SEO technique.
Be honest, you have at least one image uploaded to your site with the filename “1234.jpg” or something else that doesn’t even remotely describe the image.
We have all done it and quite honestly this might be the most ignored SEO tactic ever. It’s easy to forget your images when you are focusing on the content but images make up an enormous role of that content.
The filename and alt tag are both extremely crucial as they can give Google a clue about what the image is about and indicate what the page is about. It’s another incredible opportunity to use your keyword, so why waste it?
Proper Keyword Research
This is your bonus tip: grab it and use it!! Ignoring to do keyword research and optimizing your content consequently is a common mistake in why content doesn’t get any organic traffic, and in turn, this can affect the SEO of the whole domain negatively.
Always do keyword research and make sure to find out the right keywords with different volumes.
Why Are These Basic SEO Tips More Powerful Than Complex Strategies & Secrets?
Yes, there are many SEO strategies and tactics out there that do assist your rankings. But remember what’s important. The basic SEO tips just mentioned are what’s making up most of the algorithm.
It’s easy to lose track of the ball and get sidetracked by theories and secrets posted by the biggest SEO experts.
Let this be a reminder that most of your search engine result page game is going to come from executing the most basic SEO strategies optimally.
So, executing these top basic SEO techniques on your website will boost ranking higher, drive potential traffic, and give value to your website!!