There are tons of ways to market your business on Instagram, from paid and organic posts to stories, live videos, and even shoppable posts. But with so many options out there, it’s hard to know where to begin.
Fortunately, these 3 proven Instagram marketing tactics have been tested and shown to be effective in boosting your sales, not just your engagement metrics. Use these tactics to grow your sales and improve customer loyalty.
Utilize Engaging Images
The use of engaging images can make all the difference in the world when trying to convince consumers to make a purchase. A study found that users who liked an image on Facebook were three times more likely to purchase a product than those who did not. This is because the user has a feeling of closeness and personal connection with the brand.
The same principle applies to using engaging images on Instagram. One study found that posts containing images receive double the engagement than those without, while another discovered that photos drive 41% higher levels of comments and likes.
Images are one of the most important aspects when it comes to social media marketing, so be sure you’re utilizing them in your campaigns! You can seek help from the best instagram marketing agency in Chennai. Be sure to post new and relevant content regularly for better engagement and remember to utilize hashtags like #instagrammarketingstrategies or #smallbusinessmarketingstrategies for a targeted audience.
Using visually pleasing filters will help boost sales by adding a little something special and unique. Upload your images from eye-catching angles to encourage clicking through to the website or getting people interested in what you have to offer. In order to get people interested in your products and services, focus on high-quality shots that are relevant to what you’re selling.
For example, if your company sells baby clothes then consider taking pictures of babies modeling some outfits. The more appealing and enticing the image, the more clicks you’ll see. With Instagram ads costing as low as $0.55 per thousand impressions, this is a great opportunity to engage potential customers at such a low cost.
Utilize Attractive Videos
If you want to create a video that will catch people’s attention, be sure it is visually appealing. That means using bright colors, high-quality images and footage, and a catchy soundtrack. If the video is interesting enough, people will watch the entire thing without skipping through.
Not only does this make your video more engaging, but it also sets you apart from other brands in your industry. However, don’t forget to keep your videos short (30 seconds max).
The next step is to use Call-To-Actions: When posting on social media, always include text or a link within the caption that prompts viewers to take action on what they just watched.
For example, if you created a video of an item being unboxed or going over its features then tell them where they can buy it. To increase sales and customer engagement use CTA’s like shop now or download. And don’t forget hashtag suggestions! Hashtags are a great way to bring new followers and customers to your page.
But don’t stop there; try adding hashtags related to your post content as well as hashtags with similar themes or subject matter. It’s best not to add more than three hashtags per post because any more than that might start looking spammy.
So when you post, think about what type of content you’re uploading (an unboxing video? A product review? A behind-the-scenes look at the brand?) and find relevant hashtags accordingly. Make sure to have fun with your posts too! Be creative and play around with different types of content.
There are so many ways for you to show off what makes your brand unique so be confident and let loose. Lastly, tag fellow influencers and collaborators in all your posts by using their @handle. Not only will they appreciate the shout but it’ll help grow their following too!