Ad campaigns are an extremely important facet of any social media marketing strategy. For any business, you are seeking to advertise your product or services to the audience base. Therefore, your ad campaigns should be clear and precise in what you seek to promote on your Facebook page.
You can associate your ads with your primary content. However, what you need to keep in mind is the fact that you have a proper strategy mapped out for your ad campaign. For a lot of customers, your ads may be their first exposure to your business, and therefore, you need to create your advertisements keeping this factor in mind.
Ad campaigns on Facebook will help you connect with people who show an inclination towards the product or service you seek to sell. Thus, you need to plan out and target your advertisements in such a way that they are bound to show up on the feed of users who may be interested in your business. You need to make sure that your ads are engaging and appealing, and are able to capture the interest of users. Thus, by attracting more and more new users to your site, you will be able to grow your customer base.
The primary aim of your ad campaign should be to portray what is unique about your business. However, instead of giving customers all the information about your business through the advertisement, try to maintain a level of suspense. This can be used as an incentive for different users to visit your site and increase engagement.