Important Trends in Web Design for 2023
Progressive Web Apps
Progressive web apps (PWAs) are being embraced by website developers to boost performance. PWAs carry out similar things to mobile applications without requiring any downloads. They were instead made to function on the majority of browsers, giving users a streamlined experience that’s quick, interesting, and accessible irrespective of their device or network connection.
Due to their lighter size than traditional mobile apps and their ability to speed up websites while lowering bounce rates, Progressive Web Apps are SEO-friendly. When activating SEO on PWAs to improve your visibility within search results, remember to include all relevant elements, such as description tags and keywords.
Starbucks has used a PWA in one of the most effective ways. Even without regular connectivity to the internet, customers can explore the menu, customize orders, and add products to their cart. Since implementing the modification, the company has seen a considerable improvement.
Artificial Intelligence and Machine Learning
Website Loading Time
Single-page Applications (SPA)
Frosted Glass Effects
Chatbots and Virtual Assistants
Augmented Reality (AR)
Any web designer or developer is responsible for implementing new technology to improve user experience. One of these is augmented reality (AR). AR is a technology that enables the interaction of digital images or content with the physical world. For example, Snapchat stickers and filters or Google Arts & Culture.
This technology can provide additional benefits to e-commerce businesses. It provides users with real-life purchasing experiences and helps them make smarter decisions. By knowing what color sofa is best, what glass frame suits my face, and so on, you increase your chances of making a purchase.