# Sibling Rivalry to SEO Victory: A 2-Month Transformation

In a unique and challenging case of digital competition, we partnered with a catering business facing an unprecedented situation. The client’s primary competitor wasn’t just another catering service – it was his brother’s business operating under a strikingly similar domain name. This created a complex scenario where brand recognition and domain authority were intimately intertwined with family dynamics. The challenge was significant: despite offering exceptional services, our client’s website consistently ranked below his brother’s in search engine results pages (SERPs), essentially making them invisible to potential customers searching for their specific domain.