Useful step by step DIY guide to digital marketing for startups and small businesses | consultusnow

Useful step by step DIY guide to digital marketing for startups and small businesses | consultusnow

DIY Digital marketing! Yes, you read it right.

In today’s world, almost every startup/small business owner is willing to do digital marketing themselves for their firm. But the problem is, they don’t know what to do, how to do and where to start. 

Digital marketing is not so difficult as you think. It is so much easy to get into it and reap the great results. 

This guide is to help you to get started with digital marketing by yourself for your own firm.  

Very simple, yet effective, digital marketing strategies for startups are given in this guide. 

Let’s get started!

Step 1: Define your goal

In order to reach the destination, you must decide on the destination. right?

So, fix the goal you want to achieve through digital marketing and based on that you have to frame your digital marketing strategies.

For Example,

If you want to increase sales of a particular product/service then all your marketing strategies and efforts should strive to achieve that particular goal.

Step 2: Get your website ready

If you don’t have a website, no worries, you can set up your website with WordPress, Wix. These platforms are really easy to frame a website. No web development skill required.

If you already have a website, that’s great, then go ahead and do on-page SEO. 

Here are the simple steps for on-page SEO.

1. Keyword analysis

Go to ubersuggest. Type the relevant keyword in it. You will get a lot of keyword ideas from it. Select the relevant, high volume and low competitive keywords and use it in your webpages.   

2. Meta tags

Make sure, your web pages’ Meta title, meta description, and meta keywords are included with the keywords which you have selected. 

People see the Meta title and description before entering into the website, so it must be optimized for the relevant keywords as well a core message about what the webpage is all about.


3. Internal linking

This is a really easy and effective step. Interlinking the web pages (appropriately) can ease the google bot to find your content. 

And also, it helps the visitors to navigate from one page to another easily.

Step 3: Google my business

Ready with the website? Great!

Then, list your business in Google My Business listing. Give complete details such as contact info, business timing, location details, etc

Important Note

You can use google my business posting option in order to stay updated in front of customers as well as google bot.

Step 4: Email marketing

There is a myth that Email marketing is dead.

If it is dead then “why corporates such as amazon, swiggy are using it?”

Not only corporates, but there are also many other small businesses that leverage Email marketing successfully.

Email marketing has the potential to help you to reach out to your customers and make a successful sale.

The tricky part is, how targeted you are…

If you target the right audience you will end up with great success. 

There are plenty of lead generation companies that can provide you with the appropriate Email addresses based on your specifications. You can get data from them.

Bonus tip:

This email addresses can help you not only in email campaigns, but it can also help you in other platforms to create a custom audience/lookalike audience. 

Step 5: Choose only one social media

This is a common mistake people make is start posting on many platforms such as  Facebook, Instagram, Twitter, LinkedIn, Pinterest. 

But, it is difficult to maintain all the platforms at a time, so gradually they lose interest and stop posting anywhere.

It’s better to select one social media platform and perform exceptionally well than doing a mediocre job in more than 5 platforms.

Choose one platform where your customers are. Then post content relevant to your business as well as your customer.  

Once you established a brand in one platform and comfortable in handling the second platform, incorporate one more social media platform.

Step 6: PPC campaigns

SEO can give you leads organically. But for a brand new website / tiny website, it may take so long to rank at the top and give results.

The solution is PPC campaigns. Because they can get you at the top of the search engine immediately for the desired keywords and audience.

You can start with very little budget, such as Rs.100 a day and experiment thoroughly. Then, you can go for a little higher budget.

Step 7: Networking 

Spend your time in other’s content/website from your industry as well. For example, you can engage in a Facebook or LinkedIn group or any other forum, which is related to your business.

And start engaging with them. 

You can write a comment about the post, ask questions, suggestions and so on. In this way, slowly, you can earn the trust of that community. It can get you more contacts as well as brand awareness to your startup.

Step 8: Blogging

Blogging is a great way to keep your website as well as your customers updated and engaged.

If you write one blog per week then you have one content a week to share among social media.

Remember, the blog should add value to the audience so that they will stick to your content as well as your brand. Even you can use this to increase your newsletter sign-ups.

Step 9: Get the good word of mouth 


Word of mouth is the key aspect for any business especially for startups and small businesses.

Offer better product/service so that you can get amazing reviews on google, facebook moreover across the internet. Also, your existing clients can refer you to someone if you are really good. 

Important Note:

Address negative comments in a politely. Listen to the frustrated customer and provide them with the proper fixes.


Please don’t try to do everything parallelly. It may make the process difficult. So, you may lose interest over time.

Instead, you can take 2 or 3 activities a week. This way you can do a quality piece of work and get great results.

Eventually, you will be able to do all these things simultaneously.

Still, If you need help from a digital marketing agency for your startup, Consult Us Now! 

We will be happy to help you!

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